Personal Google Profiles?!?

Has anyone else noticed that you can create a personal profile with google?  From Google's own description they say:

A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you're all about. You control what goes into your Google Profile, sharing as much (or as little) as you'd like.

Use multiple Google products? Soon your Google Profile will link up with these as well.

This may be old news but from the sounds of this statement "Use multiple Google products? Soon your Google Profile will link up with these as well." They're figuring out how to implement it into their other services. 

The regular old forms like:

• First and Last name

• City you live in

• occupation

are all there but in the true spirit of Google they throw in a few interesting questions like:

• super power

• something you still can't find using google

• places you've lived in the past

It will be interesting to watch how this progresses.  Could this be another way google is looking into starting a social network?  Could they be contemplating taking on LinkedIn?